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Writer's pictureCamille L. Miller, MBA, PhD ABD

Why Vision Boards Work


When you think of a business plan, you probably think of pages of text and graphs and boring stats and numbers. You know, the kind of thing you’d nervously push across the desk to a bank officer in hopes of securing a loan.


I don’t know about you, but I can’t think of anything I like less than to have to piece together that kind of stiff, formal business plan. Luckily, I have better tools—and so do you!


The Business Plan That Isn’t


What if you could plan your business with fun, colorful photos and inspirational quotes and phrases instead? What would that do for your daily motivation?


Well that’s exactly what a vision board will do for you. By collecting images that represent your dreams and aspirations, you’ll have a constant reminder of where it is you’re going, and even why you started your business in the first place. Maybe you want to spend more time with your kids as they’re growing up, or have enough money to finally take that vacation to Europe. What about that house in the country you’ve always dreamed of owning, or the sporty little red car that’s been calling your name.


None of these things will find a place in a traditional business plan, but they’re perfect for your vision board and professional development. More importantly, they’re critical to your long-term success. Without your dreams, it’s nearly impossible to remain focused and on track when it comes to business and personal growth, but with these reminders, it’s easy!

Does all this feel pretty airy-fairy to you? You’re not alone. Lots of us were raised to believe that business had to be all about numbers and stats, and that there was no room for fun when it comes to making money.


I completely disagree!


Think like an entrepreneur. In fact, some of the most successful people in the world routinely use vision boards to help clarify their dreams and keep their goals front of mind. And that’s precisely why vision boards work so well. They allow you to easily see exactly what it is you’re working toward, whether it’s a shiny new car or a big, beautiful home, or an exotic vacation.


By keeping visual reminders within sight, you’re constantly aware of your “why,” and that’s a powerful motivator, no matter what you’re working on.


Of course, no banker is going to accept your vision board as proof of viability and give you a loan based on it. But when it comes to clarifying your dreams, pinpointing your real goals, and getting excited about your business again, you just can’t beat a personal, colorful vision board. Give it a try. You might just surprise yourself!


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